May 31, 2019
There can be so many reasons why your Facebook ads and Instagram ads are not working for your business. Today’s episode is going to be a little bit of rant because I see the same issues over and over again. I’m on a mission to help 100 entrepreneurs this year and I’ve seen everyone making marketing way more complicated than it is! There are no short cuts when it comes to marketing, but it’s super easy to set yourself up for success in this department if you have the systems and processes. By spending a little time planning and creating a strategy in the beginning, you can set yourself up for long-term success.
So why aren’t your ads working? There are so many different reasons that people fail to talk about that I wanted to share with you guys today. If your ads aren’t converting and you’re still having the same problem in your business that you were having before, there’s a reason! Facebook ads only amplify the problems that already exist in your business; they are not going to fix them for you.
Along with this, I recently did a survey and went through 100 coaching websites. Nearly 78% of these didn’t even have a Facebook pixel installed on their site! That drives me BANANAS! If you don’t have a pixel on your website, you aren’t collecting any data about the people who are visiting it. Once you go to run your Facebook or Instagram ads, you’re going to be running them to a custom audience rather than a look-a-like audience based off of people who have already expressed an interest in your business. So many people don’t even have the data that they need to successfully run Facebook ads to their audience, it’s amazing to me! This is just scratching the surface of reasons why your Facebook or Instagram ads aren’t working for your business. If you’re struggling to get Facebook ads to be successful for your business, make sure to tune in to this episode!