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IntegratED With Jamie Palmer - A podcast for online entrepreneurs

Jun 25, 2020

If you want your ideal client to move forward you have to understand WHERE they are in the buying process. Are they aware that they have a problem? Do they know the problem they have (or believe that they have)? Are they aware of your product? Have they tried your competitors?

Understanding what they believe about the problem you can help them solve is critical. Oftentimes, we entrepreneurs know what problem we can help our ideal client solve but there is a disconnect because it isn't the problem they believe that they have. So we have to meet them where they are so that we can support them in moving forward in the client journey.

This is a big mistake I've seen over and over again in the online marketing world. There is a massive disconnect between the problem the client believes they have and the problem you as the service provider helps with. The outcome and goal the same but entrepreneurs fail to speak the same language as their client and lose sales as a result.

This can lead to frustration, overwhelm and discontent. I would contend it is our job as entrepreneurs to put on our marketing hat instead of education hat and meet the ideal client where they are.


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