Sep 24, 2019
Recently, I was working with a client who hates launching on how to do her launch so that she could turn it evergreen. We went through the launch with the intent that it wasn’t going to be a huge launch, just one to her existing audience. As we went through the process, the numbers on her list weren’t as engaged as we would expect them to be. While looking through the data, she knew that the problem was consistency. She hadn’t been nurturing her warm audience and wasn’t being consistent about emailing or posting in her Facebook group. Why do I bring this up?
The importance of consistency when it comes to marketing is often undervalued. A lot of the people who are on her list didn’t know her, trust her, and know that the investment into her course is going to render them better off because they haven’t had any interaction with them. You can’t be a stranger to your prospective clients! I cannot share with you enough how consistency affects the dollar value that comes through the door for my business. The more consistent that I’ve been able to get, the faster that the business has grown. I want to share just how important consistency is because if we had gone into this launch having nurtured her audience, the results could have been better. The whole goal of your marketing should be to share information with your audience that they can apply to solve their problems. Often with entrepreneurs, they have to show up for their client and show value.
Consistency doesn’t have to be hard! I’m constantly talking about creating macro content that you can use to show up consistently online, and that you can turn into micro-content for your social media. If you want to know how to make your marketing simple and stay consistent, tune in to this episode!
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