Mar 21, 2019
The conversation about whether or not to put prices on your website can be one that sparks a lot of controversy among business owners. A lot of people seem to stand strong on one side of the line or the other when it comes to this topic!
Personally, I believe that it is a matter of transparency. I used to not have them on my website before I had streamlined my systems because each client would receive a personal contract that was written for them. Eventually, we grew out of this method (very time-consuming and created too many differences in prices for the same service) and moved onto putting the prices right on the website.
When we get transparent about our pricing, we begin to attract our ideal client to us more and more. How many times have you gotten all the way through a great call with someone, just for them to tell you that you’re way out of their budget? By putting the pricing right on the website, people are quickly able to eliminate themselves if they aren’t able to invest the amount you're asking into their business.