Apr 14, 2020
I often hear people say organic reach is dead on Facebook Pages. . I would contend the people who are saying that aren’t creating content that resonates with their ideal client. So today I’ll share how to increase organic reach on your Facebook page.
1 - Create Macro Content For Facebook Specifically - I highly recommend creating either Facebook lives or uploading your videos directly to facebook. Facebook favors content that keeps people on their platform so by creating a Facebook Live which is native to facebook you increase your reach.
2 - Encourage engagement - I see so many people post but neglect to ask people to engage. It may seem a bit silly but you have to actually tell people what to do. For example if you want them to comment or answer a question tell them to do so.
3 - Do Interviews with other people - Interviews are a great way to create cross promotion on your page especially when the interviewee has your ideal client hanging out in their audience. This works great for you to increase organic reach whether you are the interviewer or interviewee. As an added bonus it is a benefit for everyone involved.
4 - Create High Value Content - Establishing your authority, building trust, and showcasing your expertise is key in getting organic reach on Facebook. High value content positions you as an expert.
5 - Stay Consistent even when You Hear Crickets - I hear all the time people say but no one is commenting or engaging. Keep going anyway. Just because no one is commenting or liking doesn’t mean they aren’t reading. Consumers are smarter these days and they realize that by comment there is a potential for them to be retargeted. So people tend to stalk for a period of time before they actually engage.
6 - Run Contests - Contests are a great way to organically grow organic facebook reach and that is because there is an incentive for users to share. Software like KingSumo encourages people to share with their friends in exchange for extra entries into the contest. This approach casts a wide net in terms of growing a following which is great for B to C businesses.
7 - Be Human - I say this all the time but it is so true. Be human, be real, your audience wants to see the real and raw you (as much as you are willing to share) - This realness will drastically increase your organic growth because people feel compelled to share when you are raw real and human.
Let me know in the comments what you implement to grow your organic facebook reach.
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