Dec 21, 2018
Content vampires are a very real threat to any entrepreneur that has made their business around sharing their wisdom and knowledge with others. These are people who make their living off of taking material from other business personnel and selling their own watered-down version of the insight. This has become increasingly present in my own life within the past few months and I have seen it affect others that I am close with as well.
Content vampires provide shallow expertise in the areas that they discuss because it is not their own original content. Unfortunately for us as entrepreneurs, content vampires can come in all shapes and sizes, and the best advice for your business is to be aware of the presence of these people to help avoid them in the future.
Luckily, there are steps that you can take to steer clear of them. Any entrepreneur should consider including a clause in the contract that you use for your programs that wouldn't allow the information to be repurposed. Your knowledge and insight should stay unique to just you and your business.