Nov 26, 2018
You've probably heard me talk about Macro Content vs MicroContent. It's been on my mind a lot lately. Why you ask? Well, because macro content is what I've used to double the business in 2017 and double it again in 2018. But Jamie, What's macro content? Marco content is the longer form value-driven content that is created by the business owner.
Marco content are the videos, facebook lives, podcasts, and even blogs, these forms of content have a longer lifespan and are jam packed with value. Microcontent is the shorter form content that resides on social media and typically has a lifespan of just a few hours.
So to build the proper foundation of your online business ecosystem you as the business owner needs to commit to creating macro content at a minimum once a week. This will ultimately feed your business ecosystems because this is what you will use and can now delegate to a virtual assistant or team member to create microcontent content.