Oct 30, 2018
I get asked at least once a week, 'How do you market your
podcast?'. Over the last six months, I have recorded over 100
episodes on the podcasts, and the show has grown to over 5k
downloads. All of this has been done organically via having a
distribution plan in place.
I am responsible, as the voice of the podcast for creating that
content and that content is the basis for everything that we do
from a social media perspective. I have longed believed that it is
better to have one amazing value driven piece of content and
distribute that content everywhere than having lots of little
material that doesn't have a lot of value.
Once I have recorded the podcast, the team then uploads it to the
blog and creates social media posts out of it. The social posts
include copy from the content as well as teasers of the podcast to
promote new listeners.
We also have leveraged guests on the show to help build a bigger
audience. One of the requirements for being on the show is sharing
the episode with your social following so this helps get my show in
front of a new audience. This episode takes you behind the scenes
and shows you how to market your podcast.